research question

What is my current topic?

My topic is that Korean enterprises should perform "emotional marketing". I will suggest the effects of emotional marketing and various examples of emotional marketing as well to strengthen my essay. 

What are my guiding questions?

I want to know what emotional marketing exactly is and different points of emotional marketing from other kinds of marketing. Also, i want to know the examples of emotional marketing and the following effects through realistic examples.What are my current thoughts?

I want to persuade that reading and sympathizing with customers' minds is the most important part for enterprises to do marketing. 

What is the opposition?

Many people believe that sympathizing with customers' minds is relatively not that important compared with other strategies that are directly related to the outcomes of enterprises. Also, opponents can say that other marketing strategies are more effective than emotional marketing.