introduction

Korean enterprises should do emotional marketing that gives a certain message..

1. Attention grabber -

I attracted the audience by describing people's daily lives that everyday they consume products of various enterprises. When they buy products, they decide what to buy according to their personal criteria. Like this, enterprises should read customers' minds. In other word, enterprises should consider everything based on consumers' criteria, not based on companies' own criteria. Thus, it is important to read and sympathize with consumers' minds. Marketing, one of the most important factors for enterprises' success, should follow this rule as well. That is, company's marketing should be made based on people's minds and in this regard, the best way for companies to do this is to do emotional marketing though there are many ways of marketing. Like this, I suggest the material "emotional marketing" by explaining its importance. Also, among various ways of emotional marketing, I argue that giving a certain message is the most important.

2. Explains the topic -

In the attention grabber I introduce the material that i will write about , emotional marketing.

3. My thesis -

 I thought the argument "enterprises should do emotional marketing" was too broad and nobody would dispute it. I changed it to a better argument, Korean enterprises should do emotional marketing that gives a certain message. 

Every day, people buy things that draw their minds. In the other aspect, enterprises try to sell as many products as they can by marketing their products. In the past, enterprises did marketing by only emphasizing their good aspects and saw the products in the eyes of companies themselves, not in the eyes of consumers. However, People consume things that can best match with their own thoughts and criteria. In this regard, enterprises should be able to read consumers' minds and stimulate their minds in order to make them buy things by changing their past marketing strategy. Emotional marketing , marketing that makes people buy products by sympathizing with consumers through giving a certain message that can make consumers touched, is one of the most desirable ways for enterprises to do. Also, among various ways of emotional marketing, I argue that emotional marketing through giving a certain message is the most effective.