research 2

Sorce : http://youtu.be/enSN5mQ4A2s

MY topic : Companies should do emotional marketing that gives a message

What i hope to learn
: emotional marketing of starbucks

Note :


 Starbucks can be regarded as a leader of emotional marketing. Starbucks use the whole glass to open the front sight of customers and use the wood material in general in order to make customers feel warm and cozy. Except these things, starbucks use the advertisement that can affect customers minds as well.


http://youtu.be/enSN5mQ4A2s

This is the advertisement that is used by Starbucks. It emphasizes that people can interact and sympathize with each other in the cafe named starbucks, thereby emphasizing the reason of existence of starbucks as a place to sympathize with each other. In reality, the logo of starbucks is " a place for conversation and a sense of community ".