narration

My persuasive argument thesis is: 
 Korean enterprises should do emotional marketing that gives a certain message.

1. What do people already know about my topic?

people already know that marketing is important for companies and there are many marketing strategies. Also, some people can know what the emotional marketing is and there are many ways of emotional marketing as well. However, i want to argue that giving a certain message that consumers can sympathize with is the most important and emphasize the effect of emotional marketing through giving a message.

2. What research has already been done about my topic?

http://youtu.be/enSN5mQ4A2s - emotional marketing of starbucks
 http://youtu.be/e5DluM4vEWY - an ad that gives a message of people who are preparing jobs

http://youtu.be/rQUG1_O6b_E - making people aware of children of the third world

3. What are the implications of my argument (What if I'm right? What if I'm right and people ignore me?)

Through giving a certain message, enterprises can sympathize with consumers' minds and increase their product selling through making them touched, Also, enterprises can get a good brand image by considering stories that people can sympathize with. If enterprises can not read consumers' minds and give a touched message, they will fail to sympathize with consumers and decrease their selling products. 

 
 In people's daily lives, they are exposed to many enterprises' marketing products and in reality, enterprises' marketing strategies have an effect on consumers a great deal. Marketing includes a wide range of things and people can not even define what exactly is. In general , marketing is a process of communication between enterprises and consumers for the purpose of selling products. Companies can perform marketing through various ways such as performing advertisements, doing events for consumers, designing stores for consumers and so on, Among various marketing strategies, the most essential part for all policies is to read the consumers' minds and make them buy products by giving a certain message to sympathize with. The most effect way is to do emotional marketing through giving a message. 

 Emotional marketing is a kind of marketing that strengthens the relationship between companies and customers by attracting customers' feelings and minds. There are a number of kinds of emotional marketing and examples of famous enterprises as well. Firstly, Starbucks, one of the most famous brands that has companies in approximately 50 countries, is a leader of emotional marketing, Starbucks makes customers feel warm and cozy, thereby feeling friendly to the brand itself by affecting their minds through using the whole glass to open the front sight of customers and wood material in general for interior. However, Starbucks' advertisement that gives a message that Starbucks is a place for communication between valuable people was the most effective for increasing the income in reality. Thus, Starbucks is one example of emotional marketing that gives a touched message that makes people feel accustomed to the brand.

 Apart from Starbucks, there are numerous Korean enterprises that give a touching message. Bacchus, a restorative drink, delivers a message of ordinary people like fathers and hard working people like young part time workers through advertisements. Through these advertisements, people can feel that Bacchus sympathizes with common people like us, thereby having a good image for the brand and delivering their touching stories as well. Also, Inkroute, an online site for people preparing jobs, recently produces the advertisement that includes a cheering message for people looking for jobs. It not only awakens people of Korean's serious unemployment problem, but also induces numerous peoples' responses. 
 Like this, giving a certain message to customers can touch people's minds, making them recall the massages later and have good images for certain brands.