refutation and concession

1. What is my thesis?
Korean enterprises should do emotional marketing through giving a message.

2. What is the opposite position?
There are other kinds of marketing

3. What arguments can I anticipate?

A number of kinds of marketing exist in the world.


4. How will I counter those arguments?

Of course, there are a number of marketing strategies. However, marketing with a message can serve not only commercial roles but also social roles apart from the original marketing strategies that only focus on increasing the outcome of the company. This will make customers more sympathize with the company and lead to better results.

 People can argue that there are other kinds of marketing strategies. Of course, there were in reality a number of marketing policies of enterprises. However, these strategies only focus on increasing the outcome of the company. That is, their main focus was considered in the eyes of companies, not in the eyes of customers who buy their products. Thus, emotional marketing with a certain lesson will serve a socially responsible role that improves companies and other organizations and serve a commercial role that increases the income by building a better image than before. Furthermore, in reality, according to a survey by NICE, people say that advertisements with a certain message remain in their minds far longer than the ordinary advertisements that only emphasize the good aspects of products. Eventually, emotional marketing allows companies to better sympathize with customers' minds and consider from the viewpoint of customers , leading far better results.