research 6

source : http://www.newsw.co.kr/news/articleView.html?idxno=466

my topic : Companies should do emotional marketing that gives a message to customers


What I hope to learn from this source
: the development of emotional marketing

Notes : This article says that the enterprise of Korea "Hyundai" was able to overcome its difficulty by focusing on the emotional marketing. Firstly, enterprises did emotional marketing that only used five senses of customers : see, hear taste, feel, smell. It was the simplest and easiest way for enterprises of emotional marketing. 

 However, using five senses was not the ultimate way to improve the profits of enterprises. Thus, emotion marketing changes and develops as the time goes.The emotional marketing of Starbucks is the example of developed emotional marketing.

Now, enterprises know that the marketing that focuses only on the products and sales is ignored by customers and change their marketing for customers . According to the Forrester Research , the research foundation of markets, showed that 90% of the American enterprises thought that they need changes for their markeing and in reality, American enterprises modified about 70% of the marketing team. It shows the constant efforts of enterprises for better marketing. 

 In the past, companies held a prominent position in that they knew much information than that of customers. However, the development of the information technology solved the problem of asymmetry of information between customers and companies. Internet allowed customers to get more information of products and companies. Thus, the power of customers improved a great deal and enterprises should manage their products as well as their marketing that can satisfy the customers and touch them. Only the companies focusing on customers will survive.