research 4

Source : http://youtu.be/rQUG1_O6b_E

my topic : Companies should do emotional marketing that gives customers a message.


What I hope to learn :
The emotional marketing of World Vision

 World vision's advertisement also gives the message through using the Korean actor Kim Bo Seung. In the advertisement, the director selects the background of the audition that casts the child actor seemingly. The driector then suggests the assignment that orders children to drink unclean water, move heavy stones and other things that in reality African children do as usual. The Korean children and their parents are embarrassed and give up many things. Then the director shows the reality of African children in the end of the audition and says that African children are the same children as their own children , this please give attention to these children and keep supporting them. It touches a lot of people's minds and records many 'like' on sns.