My topic : Companies should do emotional marketing that gives a message
What I hope to learn : the development of emotional marketing of Bacchus
Note :
The Korean enterprise "Bacchus" constantly does emotional marketing .
The earliest advertisement of "Bacchus" was not that different from other advertisements.
It was a common advertisement that only introduces the material that they sells.
However, in 1990s, the advertisement of bacchus starts to change into the advertisement that talks.
It tells us the companionship between labor and management through drinking bacchus.
Also it tells us the exertion of the young in order to live in the competitive world.
These days, it gives us the message that can sympathize with the college students who have to live fiercely in this world and employees.
Recently, it uses that series "bacchus is something". The topic of advertisement changes and delivers various stroies that deal with a number of people such as a daughter with a father that has a labor job, or the Korean part time worker. Through this advertisement , people can feel that bacchus can sympathize with various people in this world. It also makes people feel funny , impressive and touching.
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