confirmation

1. What is my thesis?

Korean enterprises should do emotional marketing through giving a certain message.

2. What types of source am I using to defend my thesis? 


I am using various examples of enterprises.

3. Are my arguments mostly based on evidence, logic or emotion?


My arguments are mostly based on real examples of enterprises. Also, arguments are based on my own thoughts as well, Thus I think my argument will be logical as well.

 
The effect of emotional marketing that gives a certain message has a number of advantages as well. Firstly, it awakens people of unnoticed, but important events. We can notice this aspect from the example of World Vision's advertisement. World Vision, a humanitarian donating organization for suffered people all over the world, recently produces the advertisement that makes people touched. In the advertisement, the director made up a untrue audition that casts the child actor seemingly. Then the director suggests the assignment that orders children to drink unclean water, move heavy stones and other things that in reality African children do as usual. At first people who participate in did not notice this thing , but later the director showed the real situation of African children that did such things as usual. This advertisement delivers a message that African children are the same children as their own , thereby please give attention to this serious situation and support them. It touches a lot of people' minds and invokes people's donation as well. As we can see from this example, marketing with a certain message can make people aware of commonly ignored and serious problems of the world and become interested in these events.

Emotional marketing with a message can improve the image of the brand as well. In reality, after Korean snack brand, Chocopie, did a marketing with the Chinese letter 情, people are reported that they got a better brand image according to the statistics targeted for one thousand Korean. Chocopie used the letter meaning the affection in order to emphasize Korean people's attachment with each other and give a message that Korean people who are friendly should be with the product of the company. Through this emotional marketing, Chocopie not only gave a message that the company's goods are essential for Korean people , but also build a friendly image of the brand, thereby increasing the income as well.

 Giving a wide range of stories through emotional marketing can help "CSR" of the enterprises. As time goes, enterprises' social responsibility becomes more and more important for success. For example, Hyundai Car repaired some local stores that were almost bankrupted into cleaner, better stores. Apart from this, Hyundai repaired village's playground into safer place and used these events into their advertisements. Through this, Hyundai performed the company's social responsibility that improved the local stores as well as helped local community improve environments. 
Like this, giving a touching message that customers can sympathize with has a variety of advantages for companies and other organizations.