articulation

Korean enterprises should strengthen "emotional marketing"

1) My argument Write your argument in one sentence. Then, spend some time explaining it. 

 The marketing strategy of enterprises becomes one of the most important parts for success. Thus numerous enterprises exert themselves in improving their marketing strategies and enterprises can perform marketing through various ways. However the most important factor for marketing is reading and sympathizing with customers' minds. Therefore, I want to emphasize this point through suggesting the desirable strategy of marketing , emotional marketing. 

2) How I found my argument Explain how your research helped you find your argument. Or, in other words, how did your research evolve into your argument? Start with your research question.

My first research question was , how can enterprises perform the best marketing through reading customers' minds ? As I research this question,  I realize that there are many ways for enterprises to sympathize with customers. For example, enterprises can do marketing for customers through telling stories that customers can sympathize with, which is so- called "story telling marketing". However, this marketing is limited to certain kinds of customers. Thus I research other kinds of marketing strategies and among various kinds, I think that emotional marketing , which induces customers to have senses of closeness to enterprises through using emotional factors that affect customers' minds such as designs, interior, colors or scents. Also, there are a number of enterprises that use customers' minds and I will use these examples to strengthen my argument.

3) New research questions What do you still need to know? What is your research plan?
I have several questions that need to be resolved.

a. What are the examples of emotional marketing ?
b. How can enterprises strengthen their emotional marketing ?
c. What are effects of emotional marketing ?
I'll continue browsing the internet and looking for interesting articles and keeping track of my research with blog posts.

4) Connections to the Harvard Sampler How is your argument connected to the Harvard Sampler? ANY CONNECTION IS VALID. Please focus on choosing a good argument first, then think about how it is related to the Harvard Sampler. I will help you think of the connection if necessary.

When we see the first chapter of Harvard Sampler, it shows a number of parts that use customers' minds. Thus I can relate my research question to Harvard Sampler.