conclusion

 To conclude, Korean enterprises should do emotional marketing that gives a certain message to consumers. Every day, people are exposed to many companies marketing and decide whether to buy or not according to them. In this regard, sympathizing with customers and thinking in the eyes of customers is the most important for marketing. As we can see from various examples, emotional marketing with a message makes people aware of events that are commonly regarded unimportant, but in reality seriously need to know. Also, by giving lessons that people sympathize with, it will improve the image of companies , thereby increasing selling as well. Further, it will serve the company's socially responsible role. To sum up, Korean enterprises should do the most effective , at least for now, emotional marketing with a message for companies themselves.