research 8

Source : http://m.blog.naver.com/hubis/220052942782

My topic : Companies should do emotional marketing that gives a message

What I hope to learn : the importance of emotional marketing that makes customers sympathize with the company


Note
Mcdonalds once did a marketing using sns, so called twitter marketing. Mcdonalds made the account of the company itself and emphasized that Mcdonalds provided the best quality of products and service using its own account. Mcdonalds originally had a purpose of increasing its popularity by making numerous customers write good aspects of Mcdonalds on twitter. However, in reality, a number of people wrote bad quality of products and service. These various episodes of customer complaints spread fast through the social network service and eventually deleted the account only after two hours. It illustrates the failure of marketing using the internet and the importance of marketing that makes customers sympathize with the company itself.