source : http://search.naver.com/search.naver?where=nexearch&query=%EB%A7%88%EC%BC%80%ED%8C%85+%EC%8B%A4%ED%8C%A8&sm=top_hty&fbm=0&ie=utf8
My topic : companies should do emotional marketing that gives a message.
What I hope to learn
: Any marketing without a message does not succeed
Note :
In 1895, Reabok which was founded in London , England, was the unknown enterprise that only few people knew. In early 1980s, Reabko entered into the American market, but it can not overrun the other enterprises, Adidas and Nike. Thus, Reabkr tried to attract customers by star marketing, witch used famous celebrities to introduce the brand. However, star marketing of Reabok can not succeed and Reabok continued the failure.
Then, Reabok searched the strong way to strengthen its position in the sports market. One day, Reabok was requested to join the campaign of human right protection by National right Organization. In this campaign, Reabok acted as a sponsor by putting all the money of the campaign. By sponsoring this campaign, Reabok threw the image of the enterprise that only purses the profits and was able to get the image of the enterprise that worked for human rights , thereby succeeding in the sports market by emotional marketing that gives a message of human right to customers.
My topic : companies should do emotional marketing that gives a message.
What I hope to learn
: Any marketing without a message does not succeed
Note :
In 1895, Reabok which was founded in London , England, was the unknown enterprise that only few people knew. In early 1980s, Reabko entered into the American market, but it can not overrun the other enterprises, Adidas and Nike. Thus, Reabkr tried to attract customers by star marketing, witch used famous celebrities to introduce the brand. However, star marketing of Reabok can not succeed and Reabok continued the failure.
Then, Reabok searched the strong way to strengthen its position in the sports market. One day, Reabok was requested to join the campaign of human right protection by National right Organization. In this campaign, Reabok acted as a sponsor by putting all the money of the campaign. By sponsoring this campaign, Reabok threw the image of the enterprise that only purses the profits and was able to get the image of the enterprise that worked for human rights , thereby succeeding in the sports market by emotional marketing that gives a message of human right to customers.
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